Ok, so back to the real issue. You’ve got an open wound and I have a procedure that will heal you quicker. And it will also make you heal stronger than you ever were.
I’ve looked around at what solutions are available. If I thought there was something that worked I wouldn’t go to the bother of creating a solution that isn’t needed. There are lots of books and bullshit ‘secret scripts’ that are going to win back your man. But I haven’t found any solid and coherent process to grow through your suffering.
So, the big question, that quite honestly crippled me for years, is how to structure this and how much to charge?
The truth is, that this is my passion. Understanding people and mapping dynamics and solving problems. What drives me is understanding life and sharing what I’ve learned. My decades of observing, puzzling and refining my thinking is a waste if I only apply that to my own life. And I can’t evolve as fast as I want without lots of different problems and contexts to challenge me.
My insights and solutions are like children to me. Watch any parents of young children out in a public place. When people marvel at how bright and beautiful they are, the parents beam with pride. I’ve never once seen a parent that turns around and says ‘Thank you for appreciating my child. Sign here and for just £X you can continue to appreciate them for the next 45 minutes’
That would be ridiculous. What we love we share.
There are also problems with giving stuff away freely. While some of us like to talk and think of us all being light and loving spiritual beings… we live in a physical world. A world with many screwed up financial values.
While we love the empowering spiritual woo woo stuff, people rarely donate. Yet they’re happy to shell out £5,000 for the event that promises them a miracle they will only get if they pay. And while reveling in warm wishes is great, it’s money that enables things in this world. Without an income there’s no progress and your children, like Dicken’s Tiny Tom starve.
Money is the greatest indicator of people’s value, attention and intention.
The fact we’ve taken a deep breath in and invested five grand means – even if only subconsciously;
- we’re going to pay more attention
- value the information more
- and act on where we’ve spent most money.
Whereas, the heart based, free seminar will have us nodding our head and agreeing. Yet, the information doesn’t really connect with the reality of our experience. So we hold it as aspirational rather than action based.
I’ve rambled on because I want to have a clear explanation of my strategy. That is to marry both spectrums. To create something that is both valued and given purely without greed. Yet also is sustainable in that it enables me to continue to develop new solutions.
So here’s the way I’m going to be working going forward…
I will offer this solution in two ways.
The first is more like the usual way of offering a premium solution.
You pay the market rate. I create for you the most transformative, impactful and life enhancing solution. It will be as fast, straight forward and smooth, as possible, for you to reach the destination you want.
For those that can’t afford or do not value it enough to pay full price. There will always be a parallel path that is free and with no obligation.
I do believe there should be an exchange of value. Everyone has something to give. Money is not the only currency.
So, I will always give priority to paying customers. As it is those that firstly, show they value the solution most, and secondly that sustain the project.
Yet, given time in the earlier stages, I will work with Clients for free. The exchange is that they document their journey. Think reality tv show style.
My intention is to work with a few free Clients as I refine the course. To use them as inspirational Case Studies that other people can learn from.
Obviously, I’m not wanting to embarrass anyone or make things awkward for anyone. We can change names and edit more sensitive aspects. The aim is to be efficient in creating an ultimate solution and moving onto new areas. I hope it’s clear that my intention with this is to provide a solution for everyone.
Of course, this is how I intend to operate. Like all things though, truth reveals itself as life unfolds and I will adapt as I go.